Sep 15, 2019  
2017-2018 Undergraduate Catalog 
    
2017-2018 Undergraduate Catalog [ARCHIVED CATALOG]

HTM 335 - Hotel Revenue Management


This course investigates how the combination of price, supply and demand can optimize revenue objectives to ensure maximum profitability. This course focuses on how the organization should set and update price and product availability across its distribution channels in order to increase revenue. Students review the main revenue management methodologies that are utilized by the hospitality industry. Issues of legality and customer response are examined within the context of price optimization.

Prerequisites & Notes
HTM 108.

(Cr: 3)