Nov 22, 2019  
2017-2018 Undergraduate Catalog 
    
2017-2018 Undergraduate Catalog [ARCHIVED CATALOG]

HTM 213 - Hospitality Sales and Marketing


The service sector has distinctive features in its marketing and sales strategy. An in-depth examination of the unique principles and practices of marketing service sector versus manufactured products. Emphasis is placed on market research, target markets, promotions, and advertising. The impact of sales is analyzed from the perspective of multiple vantage points including buyer, seller, and corporate.

(Cr: 3)