Mar 28, 2024  
2017-2018 Undergraduate Catalog 
    
2017-2018 Undergraduate Catalog [ARCHIVED CATALOG]

BUS 335 - Managing Innovation


The fundamental process underlying the emergence of new enabling or disruptive technology and its effects on existing business and society are examined. Both qualitative and quantitative methods for technology assessment are reviewed. An emphasis is placed on developing technology-forecasting research.

Prerequisites & Notes
Junior class status.

(Cr: 3)