Sep 29, 2020  
2013-2014 Undergraduate Catalog 
2013-2014 Undergraduate Catalog [ARCHIVED CATALOG]

HTM 325 - Hotel Revenue Management

Hotel Revenue Management will investigate how the combination of price, supply and demand can optimize revenue objectives to ensure maximum profitability. This course will focus on how the organization should set and update price and product availability across its distribution channels in order to increase revenue. Students will review the main revenue management methodologies that are utilized by the hospitality industry. Issues of legality and customer response are examined within the context of price optimization.

Prerequisites & Notes
HTM 108.

(Cr: 3)