Jan 16, 2021  
2013-2014 Undergraduate Catalog 
2013-2014 Undergraduate Catalog [ARCHIVED CATALOG]

BUS 360 - Retailing Management

Examines the professional management of various types of retail institutions from the perspective of a professional manager and from that of an entrepreneur. Includes a topical analysis of the retail mix: organization and personnel policies, merchandise selection and pricing issues, display and store layout, promotional policy and services retailing. Emphasis is on comprehensive planning, control and integration of high performance retail strategy.

Prerequisites & Notes
BUS 200 or permission of instructor.

(Cr: 3)