Mar 28, 2024  
2009-2010 Undergraduate Catalog 
    
2009-2010 Undergraduate Catalog [ARCHIVED CATALOG]

HTA 213 - International Hospitality Marketing


An in-depth examination of the critical aspects of global marketing within the hospitality industry. Emphasis is placed on the non-traditional aspects of marketing the service-based hospitality product, product differentiation, market segmentation, target marketing, and the unique marketing mix in the international hospitality industry.

(Cr: 3)