Mar 08, 2021  
2009-2010 Undergraduate Catalog 
    
2009-2010 Undergraduate Catalog [ARCHIVED CATALOG]

CMM 204 - Promotional Writing


Application of copywriting for print and broadcast advertising. Includes integration of copy and graphics, media advantages and restrictions, amplification, proofing and style, and use of rhetorical devices in the planning and development of advertising campaigns to meet specific client objectives. Satisfies the Writing Designated core requirement.

(Cr: 3)