Mar 29, 2024  
2006-2007 Undergraduate Academic Catalog 
    
2006-2007 Undergraduate Academic Catalog [ARCHIVED CATALOG]

School of Hospitality and Tourism Administration


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The School of Hospitality and Tourism Administration prepares students to take a leading role in one of the largest and most diversified industries in the world. With opportunities in events, spas, resorts, food and beverage, conferences, clubs, cruising, casinos, training, wedding planning and consulting, graduates will have a plethora of opportunities to choose from. The World Travel and Tourism Council estimates that the hospitality and tourism industry will generate approximately $5.5 trillion dollars annually and expects to create 10 million positions each year until 2014.

The School of Hospitality and Tourism at Endicott College provides the innovative and progressive educational experience needed for the increasingly demanding job market. Graduates of the Hospitality and Tourism Administration degree program will have gained fundamental knowledge and insights that will make them the competent leaders of tomorrow.

Endicott’s Hospitality and Tourism program explores beyond the fundamentals of the industry through courses such as organizational and strategic management, marketing, cost control, accounting, lodging and restaurant management. In addition to professional expertise, graduates will have the breadth and depth of knowledge that comes from studying in a liberal arts environment. This will enable them to adapt and contribute to the dynamic changes taking place in the hospitality industry.

Through the development of entrepreneurial, interpersonal and professional skills, students are prepared for leadership roles. In addition, students may elect to expand their focus on culinary arts by applying hands-on learning in Endicott’s restaurant, La Chanterelle, the nontraditional classroom.

In a global industry, such as hospitality and tourism, international opportunities are a key aspect of the educational experience. Students are encouraged to take advantage of numerous international experiences through their college tenure, such as distant internships and study abroad programs. Students can spend a semester at the world-renowned Les Roches Hotel Management School in Switzerland, the Leeds Metropolitan University in the United Kingdom, the Shannon College of Hotel Management in Ireland or at the International College of Management in Australia. Students may participate in other international programs during their studies.

To help meet the needs of industry, the School of Hospitality and Tourism offers concentrations in Events Management, Senior Community Management, and Spa and Resort Management.

Events Management encompasses an array of planned cultural, sport, political, music, social and business activities. Concepts such as planning and developing special themes will be discussed from an organizational perspective. Events are unique in that they typically require corporate sponsorship and a volunteer work force to operate. These dynamics will be explored to give students the expertise required to succeed in this emerging field. Qualified graduates of the program have the opportunity to continue with graduate studies in Events Management at Leeds Metropolitan University in the United Kingdom.

Senior Community Management is another concentration offered. According to the U.S. Census Bureau, by 2025 18.5 % of the population will be 65 or over, an 80% increase over 2000. Baby Boomers will be healthier and more active than their parents in retirement and will require a standard of living that reflects their lifestyles and expectations. The demographic shift is shaping the market for providing modern living options for aging Baby Boomers. When looking at Senior Communities, they reflect the three most important aspects of the hospitality industry: lodging, foodservice and entertainment. Upon completion, students will have the required skills to be successful managers in this emerging segment of the hospitality industry.

By the nature of their development, there is a degree of inseparability between spas and resorts. Both require a unique skill set that differs from traditional lodging facilities.  In this fast-paced world, consumers are increasingly seeking opportunities to indulge themselves in leisure and wellness activities. This has led to a major expansion in this sector of the hospitality industry.  The Spa and Resort Concentration will provide students the competencies to start a career in this exciting and growing field.

The School of Hospitality and Tourism Administration is committed to fostering personal and professional growth through effective teaching and mentoring. Hospitality students have the opportunity to become members of the Eta Sigma Delta (ESD) honor society, sponsored by the International Council of Hotel, Restaurant, and Institutional Educators (I-CHRIE). The focus on developing the talents of each individual means that Endicott is increasingly recognized as a progressive leader in the field of hospitality and tourism education. Graduates hold positions as leaders and innovators in a wide range of organizational settings with major international and domestic companies or in their own businesses.

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