Nov 14, 2019  
2006-2007 Undergraduate Academic Catalog 
    
2006-2007 Undergraduate Academic Catalog [ARCHIVED CATALOG]

HTA 213 - International Hospitality Marketing


An in-depth examination of the critical aspects of global marketing within the hospitality industry. Emphasis is placed on the non-traditional aspects of marketing the service-based hospitality product, product differentiation, market segmentation, target marketing, and the unique marketing mix in the international hospitality industry.

   (Cr: 3)