Jun 25, 2022  
2006-2007 Undergraduate Academic Catalog 
    
2006-2007 Undergraduate Academic Catalog [ARCHIVED CATALOG]

BUS 200 - Marketing


An introductory overview of marketing in the 21st century. Techniques for the application of key marketing frameworks and tools for analyzing customers, competition, and marketing strengths and weaknesses are examined. Emphasis is placed on methods for the selection of target markets. Strategies that integrate product, price, promotion and place to meet the needs of a target market are studied.

Prerequisites & Notes
Prerequisite: Sophomore status or permission of instructor.

   (Cr: 3)