Nov 14, 2019  
2006-2007 Undergraduate Academic Catalog 
    
2006-2007 Undergraduate Academic Catalog [ARCHIVED CATALOG]

BUS 403 - Integrated Marketing Communications


Advanced study of the major marketing communication functions including advertising, direct marketing, sales promotion, public relations, and personal selling. Application and integration of these various functions in developing effective campaign strategies and programs.

Prerequisites & Notes
Prerequisite: BUS 200 or permission of instructor.

Crosslisted with CMM 403.

   (Cr: 3)