BUS 460 - Brand Management

Recognizing the strategic importance of branding, this course examines theories and strategies for building, leveraging, and defending strong brands, and showcases current opportunities and challenges facing brand managers. Emphasis is placed on understanding psychological principles at the consumer level that will improve managerial decision making with respect to brands.

Prerequisites & Notes
Prerequisite: BUS 200 or permission of instructor.

   (Cr: 3)