MAA 551 - Sport Sponsorship

An integral source of revenue for any sports property is sponsorship dollars. This course will offer the serious sports management student an introductory overview of techniques to prospect, define inventory, create and present proposals, close the sale, activate and report sports sponsorships. Students will learn how to apply these skills to any level from high school sports to major league sports. After learning the process through meaningful interactions with the instructor and other professionals as well as readings on the topics, the student will have the tools to apply their knowledge.

Credits: 3