MAA 506 - Sport Entrepreneurship

This course is designed to provide students with knowledge about business and sports, with the focus being on starting and running a sports business, the management and techniques and strategies required for starting a successful sports entity, and evaluation of the business. A conceptual framework will be developed through definitions, models, and the utilization of case studies. Specific topics will include program and event studies, bid preparation, public and corporate sponsorship, negotiations, and volunteer staff management.

Credits: 3