MKTG 519 - Digital Marketing: Web Marketing and Platforms

Provides an approach to understanding web platform marketing and electronic commerce. The course will examine ecommerce business models and institutions including Internet retail, subscription commerce, SaaS, and other platform strategies. Additionally, a focus on new and emerging trends in the ecommerce and digital marketing landscape, including those occurring outside the United States. This course will look to provide a framework for understanding the various technologies impacting the media in the marketplace today–as well as provide a structure for assessing the opportunities and challenges of innovations in coming years. It is designed to help students become effective marketers in the 21st century. Topics covered will include the, web 2.0, social media, online video, digital advertising, video-on- demand, mobile applications and interactive TV.

Credits: 3