MKTG 521 - International Marketing

This course develops an understanding of the opportunities and challenges facing the international marketer, the decision-making process in marketing products and services abroad, and the environmental factors-economic, cultural, and political-affecting the marketing process in the international marketplace. Additionally, we will examine the challenge of entering and operating effectively in foreign markets. Decisions must be made on international marketing objectives, strategies, and policies; foreign market selection; adaptation of products; distribution channels and communications to fit each foreign market; systems of international marketing organization, information gathering, planning and control.

Credits: 3