ENTP 505 - Franchising

The franchising business model plays a major role in our national economy providing 18 million jobs and directly and indirectly generating over $2.1 trillion annually. Currently there are an estimated 3000 franchisors in 300 industries operating in the United States. Franchising has also become a significant factor in the global economy as U.S. companies expand internationally and international entrepreneurs introduce new franchised concepts in the United States. Consequently, an understanding of the franchising model is valuable to a potential franchisor, franchisee or competitor of a franchised concept. This course will provide an introduction to the world of franchising. The franchising model will be examined from the perspectives of both the franchisor and franchisee with attention given to the franchisee-franchisor relationship. The course will also address legal aspects of franchising as well challenges and opportunities of international operations.

Credits: 3