INBS 550 - International Marketing

We will focus on the unique problems associated with managing marketing operations across national borders. How can the firm identify and satisfy global customer needs better than the competition while coordinating marketing activities within the international environment? Topics include: the impact of culture on the global marketing environment; how to identify global market opportunities for an existing enterprise or a new venture; how to apply industry analysis, assessment of risk and new customer identification techniques in an international context; and how to develop and implement effective comprehensive marketing strategies on a global scale.

Credits: 3