HMT 580 - Hospitality & Hotel Revenue Management

Hospitality/Hotel Revenue Management will investigate how the combination of price, supply and demand, can optimize revenue objectives to ensure maximum profitability. Historically, revenue management/ yield mange. This course focuses on how the organization should set and update price and product availability across its distribution channels in order to maximize profitability. Students will review the main revenue management methodologies that are utilized by the hospitality industry. Issues of legality and customer backlash are examined in the context of charging different prices for virtually the same product/service.

Credits: 3