MIEA 530 - Marketing of Organizations

(Cr: 3)

The course will introduce the concepts and principles of marketing in varied international settings, and help students develop an appreciation for the scope, relevance, application, and integration in the operation of programs, services, ideas, and products of for-profit and not-for-profit organizations. The scope of this class will review the principles of marketing which include marketing mix, product development, promotion /advertising, distribution, consumer behavior, and market segmentation. It will help students develop an understanding for the relevance, application, and integration in the operations of marketing programs, services, and creative development for profit and non-profit organizations. The course will provide an overview of differing host-country cultural milieus regarding fundraising and marketing strategies.