BUA 563 - Business Policy and Strategy

Business Policy and Strategic Management are two overlapping concepts that are studied from the perspective of a CEO or a general manager. While Policy focuses more on the purpose, mission, vision, or values, of the organization, Strategy deals more with developing top management’s game plan for enabling the organization to adapt and exploit changes in its environment. Since the problems, issues, and decisions facing senior general management are complex, messy, and quite unstructured, the overall purpose of this course is to provide conceptual and analytical tools to enable you to think strategically about how to effect positive change within the organization and in the society at large.

(Cr 3)