Aug 20, 2019  
2005-2006 School of Graduate and Professional Studies Catalog 
    
2005-2006 School of Graduate and Professional Studies Catalog [ARCHIVED CATALOG]

BUS 330 - Consumer Behavior


Study of the consumer as a decision maker. Social and psychological influences on purchasing decisions are examined with emphasis on their implications for retail marketing strategy. Topics include: external and internal influences on consumer lifestyles, the nature of consumer motivation, the purchase decision process as it relates to the consumption of consumer goods and services, and appropriate marketing responses.

Prerequisites & Notes
Prerequisite: BUS 200 or permission of instructor. (Formerly MKT 300)

(Cr 3)