BUA 525 - E-Commerce and Evolving Business Practices

(Cr: 3)

This course examines new and changing technology and issues that arise in the business world as the use of the internet has become commonplace. The environment today is based on digital technology and capability. The course investigates the rapidly evolving practices in business and examines the short and long-term impact on organization’s culture, primary markets, policies, and procedures. It also looks at the management structure and how this has changed the results of e-business. Reviews business models and strategies for B2C, B2B, C2C, and C2B e-businesses.