EDSM 530 - Application of Marketing Principles in Sport

(Cr: 3)

Students will explore the science of the marketing mix as product, place, promotion, public relations, and price to understand the marketing of sport as a unique enterprise. The relationship between sport and consumer behavior will be examined. In addition, this course aims to examine the use of athletes and sports as a powerful selling tool for non-sport products and services. Students will also develop their own marketing plan in the sport industry segment of their choice.