Mar 29, 2024  
2019-2020 Van Loan Catalog 
    
2019-2020 Van Loan Catalog [ARCHIVED CATALOG]

SLD 512 - College Athletic Communications


Students will explore how modern day college sports information professionals effectively use marketing and communications tactics. Students will also examine how this industry has evolved from traditional forms of communication to its current state that heavily emphasizes a mobile-driven strategy that crosses multiple platforms including web and social media. College sports information tactics will be compared with their overarching main marketing and communications team and how the branding and messaging ultimately aligns.

Credits: 3