BUS 360 - Retail Management
CIS Madrid, Spain-Business
Examines the professional management of various types of retail institutions from the perspective of a professional manager and from that of an entrepreneur. Includes a topical analysis of the retail mix: organization and personnel policies, merchandise selection and pricing issues, display and store layout, promotional policy, and services retailing. Emphasis is on comprehensive planning, control, and integration of high performance retail strategy.
Prerequisites & Notes
BUS 200 or permission of instructor.