Mar 28, 2024  
2019-2020 Van Loan Catalog 
    
2019-2020 Van Loan Catalog [ARCHIVED CATALOG]

SLD 551 - Sport Sponsorship


An integral source of revenue for any sports property is sponsorship dollars. Student will be given an overview of techniques to prospect, define inventory, create and present proposals, close the sale, activate and report sports sponsorships. Students will learn how to apply these skills to any level from high school sports to major league sports. After learning the process through meaningful interactions with the instructor and other professionals as well as readings on the topics, the student will have the tools to apply their knowledge.

Credits: 3