MKTG 520 - Digital Marketing: Social and Mobile Marketing

This course is designed to provide managers with a framework for understanding and succeeding in the social media and mobile marketing. The course covers trends in the industry, including: social business, social platforms, paid ads, analytics, and strategy. In this course you will learn the basic concepts, terms and principles that apply to the social media industry, analyze the activities of the leading social media companies and applications through articles, case studies, and lectures. In addition, this is designed to provide managers in the technology industry with a framework for understanding and succeeding in the fast growing mobile ecosystem. The course covers trends in the industry, including but not limited to: mobile design and development, B2B/B2C applications, business models, data collection/privacy.

Credits: 3