HMT 570 - Marketing Quality Service in Hospitality & Hotel

Hospitality/Hotel Quality Service is a comprehensive course focused on problems and strategies specific to marketing and quality of services. Problems commonly encountered in services such as inability to inventory, difficulty in synchronizing demand and supply, and difficulty in controlling quality will be addressed. Topics include: concepts of service science design and engineering of services, human dimensions in service management and ethical consideration. The course will provide students with requisite knowledge in the field of marketing service quality.

Credits: 3