Nov 29, 2022  
2019-2020 Van Loan Catalog 
2019-2020 Van Loan Catalog [ARCHIVED CATALOG]

MKTG 553 - Digital Marketing

This course examines current practices of integrated marketing campaigns. The interactivity of the various elements of integrated marketing will be discussed, including print, video, online and Web 2.0 activities. The course will emphasize that marketing managers have more tools and media to reach their targets, but the fundamental objectives of marketing programs remain the same.

Credits: 3