Dec 08, 2023  
2019-2020 Van Loan Catalog 
2019-2020 Van Loan Catalog [ARCHIVED CATALOG]

MKTG 524 - Marketing and Product Management

This course examines the strategies and tactics for successful product management. Topics include market research, requirements definition, value propositions, and brand management. The interrelation of marketing processes and product management processed will be highlighted.

Credits: 3