Oct 07, 2022  
2019-2020 Van Loan Catalog 
    
2019-2020 Van Loan Catalog [ARCHIVED CATALOG]

MKTG 524 - Marketing and Product Management


This course examines the strategies and tactics for successful product management. Topics include market research, requirements definition, value propositions, and brand management. The interrelation of marketing processes and product management processed will be highlighted.

Credits: 3