Nov 29, 2022  
2019-2020 Van Loan Catalog 
2019-2020 Van Loan Catalog [ARCHIVED CATALOG]

MKTG 518 - Customer Relationship Management

This course examines the customer relationship management process. The course will focus on the phases of a typical customer relationship, from acquisition to maintenance to renewal or re-acquisition. Course components will include the elements of a customer relationship cycle, the best practices for managing customer relationships, the relationship between marketing, sales and customers, and a look at the ways companies use CRM systems.

Credits: 3