MAA 511 - Sport Management in Media

Students will explore the importance of effectively marketing sport and athletics to target populations. Special emphasis is placed on the unique aspects of sport products, markets and consumers. The course includes the study of the marketing mix as product, place, promotion, public relations, and price to understand the marketing of sport as a unique enterprise. Students will develop their own marketing plan in the athletic administration setting. In addition, we will be utilizing current cases/practices in order to simulate decision making in athletics.

Credits: 3