| |
Apr 18, 2024
|
|
|
|
|
2015-2016 Van Loan Catalog [ARCHIVED CATALOG]
|
BUS 350 - Global Marketing Management
Focus is on the unique problems associated with managing marketing operations across national borders. Topics include: the impact of culture on the global marketing environment; how to identify global market opportunities for an existing enterprise or a new venture; how to apply industry analysis, assessment of risk, and new customer identification techniques in an international context; and how to develop and implement effective marketing strategies on a global scale. Prerequisite:  BUS200 or permission of instructor
Credits: 3
|
|