OM 566 - Creativity and Innovation

The goal of this course is to drive home concepts, models, frameworks, and tools that managers need in a world where creativity and innovation is fast becoming a pre-condition for competitive advantage. Every businessperson is faced with difficult problems to overcome every single day. Often, success hinges on the ability to solve problems that don’t have straightforward answers. Given the competitive nature of today’s business environment, there is a growing need for creative thought processes and innovative solutions. For any venture to survive, it must grow. But the rapid pace of technological change has rendered many business processes, products, and organizational structures obsolete. Any high-performing organization benefits from a balanced approach to creativity and innovation that halts the business decay process and focuses the firm on a pathway to discovery. This course explores some of the best practices of some of the world’s most creative and innovative firms. It also explores how we can personally be more creative and innovative in our individual lives. This course gives a broad overview of innovation and the managerial decisions that influence innovative performance.

Credits: 3