Mar 28, 2024  
2015-2016 Van Loan Catalog 
    
2015-2016 Van Loan Catalog [ARCHIVED CATALOG]

CMM 203 - Public Relations


Overview of basic principles, concepts, and relationship of theory to practice. Special emphasis on role in society, public opinion, effective strategies and tactics, process, identification of publics, publicity techniques, and effective use of media.

Credits: 3