Dec 04, 2020  
2015-2016 Van Loan Catalog 
    
2015-2016 Van Loan Catalog [ARCHIVED CATALOG]

CMM 103 - Advertising Fundamentals


An introductory course on the basic principles and practices of advertising. The focus will be on the history and effects of advertising on society and culture. This course will also explore how to plan and implement advertising programs through effective research, strategic planning, segmenting target audiences, creative copywriting and design, and understanding media planning and buying.

Credits: 3