Jul 14, 2024  
2015-2016 Van Loan Catalog 
2015-2016 Van Loan Catalog [ARCHIVED CATALOG]

BUA 587 - Business Policy and Strategy

Business policy and strategic management are two overlapping concepts that are studied from the perspective of CEOs, Board of Directors, and often times Vice Presidents. While policy focuses more on the purpose, direction, mission, and organizational values, strategic management deals more with creating a long-term management plan for enabling the organization to effectively implement new ideas and changes as required for continuous growth. Many issues, and decisions facing senior level management are very complex, dynamic, and sometimes unstructured. The overall purpose of this course is to provide conceptual an analytical tools to enable students to think strategically about how to effect positive change within the organization and in the society at large.

Credits: 3