Mar 28, 2024  
2014-2015 Undergraduate Catalog 
    
2014-2015 Undergraduate Catalog [ARCHIVED CATALOG]

BUS 460 - Brand Management


Recognizing the strategic importance of branding, this course examines theories and strategies for building, leveraging, and defending strong brands, and showcases current opportunities and challenges facing brand managers. Emphasis is placed on understanding psychological principles at the consumer level that will improve managerial decision making with respect to brands.

Prerequisites & Notes
BUS 200 or permission of instructor.

(Cr: 3)