Jun 20, 2019  
2010-2011 School of Graduate and Professional Studies Catalog 
    
2010-2011 School of Graduate and Professional Studies Catalog [ARCHIVED CATALOG]

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CMM 203 - Public Relations

(Cr: 3)
Overview of basic principles, concepts, and relationship of theory to practice. Special emphasis on role in society, public opinion, effective strategies and tactics, process, identification of publics, publicity techniques, and effective use of media.



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