May 27, 2019  
2010-2011 School of Graduate and Professional Studies Catalog 
    
2010-2011 School of Graduate and Professional Studies Catalog [ARCHIVED CATALOG]

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BUA 560 - Marketing and Customer Value Management

(Cr: 3)
Marketing management fundamentals are discussed as a process that explains the dynamic relationships between corporations and their target markets and audiences. Analysis, planning, implementation, and program management are emphasized throughout the course as support functions for corporate strategy focusing on customer value. The major objective of this course is to understand the relationship between incorporate (umbrella) strategies and brand strategies that offer their customers emotional and physical value.



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