Sep 17, 2019  
2010-2011 School of Graduate and Professional Studies Catalog 
    
2010-2011 School of Graduate and Professional Studies Catalog [ARCHIVED CATALOG]

BUA 541 - Marketing Management

(Cr: 3)
This course is designed to provide an overview of marketing principles in the 21st century. Analysis of techniques for the application of key marketing frameworks and examination of tools for analyzing customers and competition in relation to strengths and weaknesses are conducted. Strategies for the integration of product, price, promotion, and placement are also discussed.