BUA 535 - Managerial Economics

(Cr:3)

This course examines the principles or microeconomics by focusing on how to manage effectively in the context of customers, suppliers, competitors, and the regulatory environment. This course examines the microeconomic theories of marginal analysis and competitive analysis. Further, the course develops the principles of cost, strategy, and organizational analysis. Microeconomics will be used to demonstrate how managers evaluate both the internal structure and incentives within a firm, as well as the competitive forces external of the firm. Emphasis will be placed on the 2008-2009 financial crisis that has resulted in a deep world wide economic recession.