BUA 574 - Field Study I: Consulting to Management

(Cr: 3)

This course is designed to introduce students to the concepts of management consulting. Students explore definitions of consulting, types and roles of consultants, and the attributes of an effective consultant. The marketing of consultant services is examined, including how to gain a client, proposals, pricing, and presentation. Various models of management consulting are explored: strategic planning consulting, marketing projects, financial consulting, organizational analysis, human resource consulting and data gathering. Defining client needs, diagnosing issues, implementing change, and the uniqueness of each client are examined from the perspective of the consultant. The ethical dimensions of management consulting are explored.