Apr 18, 2024  
2019-2020 Undergraduate Catalog 
2019-2020 Undergraduate Catalog [ARCHIVED CATALOG]

Marketing Major (Bachelor of Science)

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The marketing major gives students an opportunity to concentrate their upper level study on unique marketing topics. Students have the flexibility to pursue higher-level skills and knowledge either within a single niche area of marketing or across a range of marketing and marketing communications topics.

Within marketing, a variety of specialized career interests can be met through a combination of courses and closely coordinated individualized study in the semester-long internship, and senior thesis.

Curriculum Requirements - Total Credits Required: 125-126

Freshman - Credits: 32-33

  • Aesthetic Awareness and Creative Expression General Education Requirement  (Cr: 3)
  • Science and Technology General Education Requirement  (Cr: 3-4)
  • World Cultures General Education Requirement  (Cr: 3)

Sophomore - Credits: 32

  • Individual and Society General Education Requirement  (Cr: 3)
  • Literary Perspectives General Education Requirement  (Cr: 3)
  • General Education Elective  (Cr: 3)

Junior - Credits: 31

  • Marketing Electives  (Cr: 9)
  • Values and Ethical Reasoning General Education Requirement  (Cr: 3)
  • General Education Elective  (Cr: 3)

Senior - Credits: 30

  • Marketing Elective  (Cr: 3)
  • General Education Electives  (Cr: 6)

Learning Outcomes

Upon completion of the marketing program, students will:

  • Demonstrate the analytical and problem solving skills needed to solve complex challenges in marketing.
  • Calculate and interpret quantitative data effectively.
  • Evaluate evidence systematically in developing solutions to marketing problems.
  • Demonstrate the critical inquiry and analysis skills needed to engage constructively in intellectual marketing discourse.
  • Communicate effectively in oral and written form within the conventions of the marketing discipline.
  • Apply a range of ‘best practices’ in a professional marketing environment.

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