Marketing Major (Bachelor of Science)

The marketing major gives students an opportunity to concentrate their upper level study on unique marketing topics. Students have the flexibility to pursue higher-level skills and knowledge either within a single niche area of marketing or across a range of marketing and marketing communications topics.

Within marketing, a variety of specialized career interests can be met through a combination of courses and closely coordinated individualized study in the semester-long internship, and senior thesis.

Curriculum Requirements - Total Credits Required: 125-126

Freshman - Credits: 32-33

Aesthetic Awareness and Creative Expression General Education Requirement (Cr: 3)
Science and Technology General Education Requirement (Cr: 3-4)
World Cultures General Education Requirement (Cr: 3)

ACC 175 - Financial Accounting (Cr: 3)
BUS 110 - Business Computers I (Cr: 3)
or elective
BUS 120 - Business Fundamentals I (Cr: 3)
BUS 121 - Business Fundamentals II (Cr: 3)
ENG 111 - Critical Reading and Writing I (Cr: 3)
Satisfies the Writing Designated Core requirement.
ENG 112 - Critical Reading and Writing II (Cr: 3)
Satisfies the Writing Designated Core requirement.
INT 100 - Internship I (Cr: 2)
MTH 126 - Applied Statistics (Cr: 3)
Satisfies Quantitative Reasoning General Education Requirement

Sophomore - Credits: 32

Individual and Society General Education Requirement (Cr: 3)
Literary Perspectives General Education Requirement (Cr: 3)
General Education Elective (Cr: 3)

ACC 185 - Managerial Accounting (Cr: 3)
BUS 200 - Marketing (Cr: 3)
BUS 210 - Finance (Cr: 3)
BUS 270 - Communicating in Business (Cr: 3)
BUS 330 - Consumer Behavior (Cr: 3)
ECN 201 - Macroeconomics (Cr: 3)
Satisfies Global Issues General Education Requirement
ECN 202 - Microeconomics (Cr: 3)
INT 200 - Internship II (Cr: 2)

Junior - Credits: 31

Marketing Electives (Cr: 9)
Values and Ethical Reasoning General Education Requirement (Cr: 3)
General Education Elective (Cr: 3)

BUS 307 - Market Research (Cr: 3)
BUS 320 - Organizational Behavior (Cr: 3)
BUS 370 - Business Analysis and Research (Cr: 3)
Satisfies Writing Designated Requirement
BUS 379 - Semester Internship Strategies (Cr: 1)
BUS 403 - Integrated Marketing Communications (Cr: 3)
ECN 302 - Intermediate Microeconomics (Cr: 3)

Senior - Credits: 30

Marketing Elective (Cr: 3)
General Education Electives (Cr: 6)

Marketing Electives

Choose four from the following:

BUS 215 - Marketing Analytics (Cr: 3)
BUS 302 - Legal Environment for the Business Manager (Cr: 3)
BUS 303 - International Business (Cr: 3)
BUS 328 - Sales Management (Cr: 3)
BUS 348 - Introduction to Business Analytics (Cr: 3)
BUS 350 - Global Marketing Management (Cr: 3)
BUS 360 - Retail Management (Cr: 3)
BUS 425 - Business and Society (Cr: 3)
BUS 444 - Contemporary Topics in Marketing (Cr: 3)
BUS 460 - Brand Management (Cr: 3)
BUS 475 - Business Strategy and Policy (Cr: 3)
CMM 103 - Advertising Fundamentals (Cr: 3)
CMM 115 - Social Media: Theory and Practice (Cr: 3)
CMM 203 - Public Relations (Cr: 3)
GD 105 - Introduction to Computer Graphics (Cr: 3)

Learning Outcomes

Upon completion of the marketing program, students will:

Demonstrate the analytical and problem solving skills needed to solve complex challenges in marketing.
Calculate and interpret quantitative data effectively.
Evaluate evidence systematically in developing solutions to marketing problems.
Demonstrate the critical inquiry and analysis skills needed to engage constructively in intellectual marketing discourse.
Communicate effectively in oral and written form within the conventions of the marketing discipline.
Apply a range of ‘best practices’ in a professional marketing environment.