Apr 22, 2024  
2014-2015 Undergraduate Catalog 
2014-2015 Undergraduate Catalog [ARCHIVED CATALOG]

Marketing Major (Bachelor of Science)

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The Marketing major gives students an opportunity to concentrate their upper level study on marketing topics. Students have the flexibility to pursue higher-level skills and knowledge either within a single niche area of marketing or across a range of marketing and marketing communications topics.

Within Marketing, a variety of specialized career interests can be met through a combination of courses and closely coordinated individualized study in the semester-long internship and senior thesis. For example, through the use of electives, the internship and senior thesis, three distinct specializations can be carved out within Marketing: consumer product development and merchandising; advertising and promotional communications administration (which draws on both business and communications offerings), and international marketing (which integrates an international business and marketing focus).

Curriculum Requirements - Total Credits Required: 125-126

Freshman - Credits: 32-33

  • Aesthetic Awareness and Creative Expression General Education Requirement  (Cr: 3)
  • Science and Technology General Education Requirement  (Cr: 3-4)
  • World Cultures General Education Requirement  (Cr: 3)

Sophomore - Credits: 32

  • Individual and Society General Education Requirement  (Cr: 3)
  • Literary Perspectives General Education Requirement  (Cr: 3)
  • Elective  (Cr: 3)

Junior - Credits: 31

  • Marketing Electives  (Cr: 9)
  • Values and Ethical Reasoning General Education Requirement  (Cr: 3)
  • Elective  (Cr: 3)

Senior - Credits: 30

  • Marketing Elective  (Cr: 3)
  • Electives  (Cr: 6)

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