Jul 18, 2019  
2014-2015 Undergraduate Catalog 
    
2014-2015 Undergraduate Catalog [ARCHIVED CATALOG]

Marketing Communication Major (Bachelor of Science)


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Students develop critical thinking and writing skills that are necessary to function in the demanding environment of marketing communications. This major gives students a basic understanding of the industry and prepares them to succeed as they move into their three-week and semester-long internships.

Curriculum Requirements - Total Credits Required: 125


Freshman - Credits: 32


  • Global Issues General Education Requirement  (Cr: 3)
  • Individual and Society General Education Requirement   (Cr: 3)
  • Literary Perspectives General Education Requirement  (Cr: 3)
  • Elective   (Cr: 3)

Sophomore - Credits: 32


  • Aesthetic Awareness and Creative Expression General Education Requirement   (Cr: 3)
  • Quantitative Reasoning General Education Requirement   (Cr: 3)
  • Science and Technology General Education Requirement   (Cr: 3)
  • Values and Ethical Reasoning General Education Requirement   (Cr: 3)
  • Elective   (Cr: 3)

Junior - Credits: 31


  • World Cultures General Education Requirement   (Cr: 3)
  • General Electives   (Cr: 12)  (two must be above the 100 level)
  • Elective   (Cr: 3)

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