Apr 01, 2023  
2019-2020 Undergraduate Catalog 
2019-2020 Undergraduate Catalog [ARCHIVED CATALOG]

School of Communication

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Students entering the School of Communication may choose from three majors - communication, digital media, and marketing communication/advertising - that provide entry into the multi-faceted field of modern communication. State-of-the-art technology, knowledgeable faculty, and high academic standards combine to produce graduates prepared to enter the ever-changing fields of communication. The school’s commitment to incorporating the latest technology is evidenced in the Digital Media Center, a complete digital production facility that offers a professional television studio and ten nonlinear editing suites in the post-production area.

Students in the School of Communication are provided with a solid academic background that promotes written and critical-thinking skills, as well as theoretical and applied knowledge. Graduates leave Endicott with a full toolbox of skills that enable them to enter a variety of fields. Digital media students who follow the digital filmmaking concentration begin careers in the broadcast industry or work for private production houses, while those who follow the digital journalism concentration may start their professional life at traditional newspapers or in the exciting field of digital publishing. Marketing communication/advertising graduates gain employment at advertising firms or in public relations departments doing client services, social media and integrated marketing. Students who pursue the general major in communication find they are prepared for traditional communication-related positions and, as with the other communication programs, possess the skills to move directly into a program of advanced studies and graduate school.

Opportunities for intense, professional application in individual interest areas are available through a series of internships including the semester-long internship in the final year. Senior students complete a senior thesis, and those in the digital media major do a hands-on thesis project. ECTV, the College’s 24-hour, closedcircuit cable television, and EC Radio are available to showcase student productions, including news broadcasts. ECTV and EC Radio stream live from the College website. The Agency is an extra-curricular student group that focuses on public relations and advertising projects, and most of our digital journalism students contribute regularly to the school newspaper, The Observer. Lambda Pi Eta is an honor society within the school that sponsors communication-based events, activities, and fundraisers.

Endicott College has entered into an affiliation with the New York Film Academy College of Visual and Performing Arts (NYFA), which offers programs in filmmaking and broadcast journalism, taught by industry professionals.

Examples of communication internship sites include:

Arnold World-Wide
Boston Bruins
Community Newspapers Holdings
Fox Broadcasting Company
Harvard University, Athletic Communications
Massachusetts General Hospital Cancer Center,
Marketing and Public Relations
New England Cable News
New York Film Academy (NYFA)
North Shore Magazine
Radio Stations WJMN, KISS 108, and WBUR
The Dr. Phil Show
WGBH Television/Antiques Roadshow

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