Apr 23, 2024  
2009-2010 Undergraduate Catalog 
2009-2010 Undergraduate Catalog [ARCHIVED CATALOG]

School of Communication

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Students entering the School of Communication at Endicott can choose from four concentration areas that will provide entry into the multi-faceted field of modern communication. State-of-the-art technology, knowledgeable faculty, and high academic standards combine to produce graduates prepared to enter the ever-changing fields of communication. Endicott’s commitment to keeping on top of the latest technology used in the field is evidenced in the Scangas Center for Media and Learning. The Scangas Center is a complete digital production facility that includes a robotic television studio as well as four nonlinear editing suites in the post-production area.

Areas of concentration in the School reflect the diversity of the field of Communication. Students in Digital Film Making focus on the aesthetics of a variety of media and get hands on experience producing video projects beginning their first semester on campus. Students who opt for the Advertising concentration take a variety of classes that touch all aspects of this complex industry including public relations and integrated marketing. Contemporary Journalism students will focus not only on traditional print based news, but also work with new technologies to generate journalistic podcasts, blogs, and streaming media. The impact this profession has on society from a historical and current event perspective is central to this concentration. Through their course work, Media Studies students explore the many ways media impact the individual and society, locally and internationally.

Communication graduates leave Endicott with a full toolbox of skills that enable them to enter a variety of fields. After graduation Digital Film Making students start careers in the broadcast industry, or work for private production houses. Advertising graduates gain employment at international advertising firms or in the PR departments of a variety of businesses. While Contemporary Journalism students may find placement at traditional newspapers, many may go on to the exciting field of electronic publishing. Media Studies students will find they are prepared for traditional communication-related positions, however they also possess the skills to move directly into a program of advanced studies and graduate school.

Students in the School of Communication are provided with a solid academic background that promotes written and critical thinking skills, as well as theoretical and applied knowledge. Graduates will find themselves in a position to take leadership roles in any of the disciplines aligned with the field of communication. The ever-evolving School of Communication provides an exciting and demanding major that is a starting point for an exciting career in our dynamic world.

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